Personal and Sensitive Business Information

Nearly all businesses collect personal information about their employees and customers, and new privacy laws are transforming the way this data is handled. It’s crucial to understand what types of data are personal information (PI) or sensitive PI in order to ensure compliance with new laws and to prevent accidental data breaches.

The definition of PI varies across privacy laws, but generally includes any information that can be used to identify a particular person. This can include names and ID numbers, contact information and IP addresses. The PI may also contain more subjective information, including opinions and personal views. It is important to remember that not all data can be considered personal, and that data aggregate can reduce the possibility of the possibility of re-identification.

The sensitive PII is usually more secure than PI and can include a person’s race, ethnicity gender, sexual orientation, religion or other beliefs, criminal convictions medical or health information biometric information financial data, as well as other employment-related or professional information. It could also include information that may cause someone to feel embarrassed or damage if misused.

In general limit the amount of personal information you share with other people. Consider implementing a policy for data retention that limits how long you can keep your personal information and a system for deleting it upon request. This will help you keep CPRA compliance, and also avoid potential penalties.

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